Link: Why Do People Not Read Science Fiction? Reading from only one side of the brain by Carol Pinchefsky - Intergalactic Medicine Show
Thanks to SF Signal’s SF Tidbits for 12/27, I was linked to Carol Pinchefsky’s article at The Intergalactic Medicine Show titled Why Do People Not Read Science Fiction? Reading from only one side of the brain. You may think from the title that she somehow lambastes non-SF readers. This is far from the case. It’s a very intelligent, well thought out, and well-researched look into why SF accounts for a miniscule 6% (her numbers rounded from 6.4% per the Romance Writers of America - others say 5%) of the book market. But since this is the blogosphere I would like to add some counterpoint to her assertions.
First, Carol gave a handful of non-SF readers short stories to try to entice them to read a science fiction novel. Short stories are tough...and they’re short. When trying to introduce big concepts that are otherwise foreign to a new reader it’s hard to give them something of 4,000 or so words. Even in the best short reads it’s difficult to fully develop a concept in a way that would be accessible to new genre initiates. To be really honest, I don’t read all that many short stories -- novellas, okay, but a short story has to be really darn good to take the reader somewhere in just a few words. And please don’t get me started on “Flash Fiction.”
I would retry the experiment and give a few avid readers a short SF novella to enjoy -- don’t ask me which one. A novella has a better time pulling in the reader, developing characters, and allowing immersion through a familiarity that grows over dozens of pages. To Carol’s point further down in the article, SF takes a certain kind of concentration and introduction that I don’t think any short story can accomplish. In order to enjoy a genre short story you must be a genre fan. There are certain assumptions made within the subtext in order to get the word count way down. I do agree with Carol that readers do need context when diving into a new genre. That’s exactly why I believe short stories are terrible for converting new SF followers. Short stories may be fine little vignettes for the hard-core fan, but not a newbie.
I also don’t agree that readers run screaming away from challenging material -- and it depends on the definition of “challenging.” Let’s take the case of Dan Brown’s The Da Vinci Code. (Yeah, I read it...okay.) It’s not challenging from a strange literary standpoint, but the entire concept of the book challenges much of the religious and social conventions of the western world that were born out of Christianity. The novel caused an uproar that continues to this day. It also sold umpteen million copies all around the globe and made Dan Brown a household name. If it’s challenging and controversial readers will buy, publishers will market, and the media talking heads will flap their jowls until every last copy disappears from the shelves -- then they print more and do it all again.
This then goes to the argument that modern SF is challenging in all the wrong ways -- that it only speaks to 6% of the market and will never go beyond that because it has found it’s comfortable little niche. Avid SF readers, reviewers, magazines, and SF organizations, whether they say it or not, all expect the same thing. They look back to Dangerous Visions and compare all modern faire to that benchmark, scoffing at flavors that harken back to an earlier, brighter time when science and technology were considered marvelous achievements of the human experience. Now both, along with their human stewards, are seen as a plague upon the earth. It’s the apocalypse, global warming, corporate engineered super-plagues, and oversexed robots with swords all the time. Maybe 94% of the population doesn’t want to read that. Maybe they want some hope. Maybe they want to look at the future with some sort of optimism that it will be around for their children and grandchildren. Maybe the SF world has lost the hope and faith in itself. Maybe it’s time for a new Dangerous Visions...like Powerful Future Visions.
The rest of what Carol speaks of, besides the social aspects (that’s another show), I fully agree with. SF is a taste acquired in youth, sports fans don’t understand why genetic mutation can’t make their cheesy popcorn last longer, and that people are reading SF now anyway without actually knowing it (I mention this fact in my article SF Should Take It’s Cue From Drug Dealers and Terrorists...here’s the link).
Yet this all leaves us just where we started. 94% of the book world will pass us by in favor of just about anything else, and that just burns my shorts. We talk, blog, have panels, talk some more, blog violently, and sometimes drown our sorrows in an episode of Battlestar Galactica (or Dr. Who), but at the end of the day we have moved nowhere. As you read this post another SF leaning independent bookstore has closed, a magazine has reduced its print run or shut down, and a school has turned another potential SF reader away from books by requiring such glorious classics as The Scarlet Letter and The Jungle, leaving him or her with a learned distaste for the printed page.
So what do we do? Instead of ending on a sour note, I want to offer some ideas. By doing just a few of these things, I think we can increase our percentage of readers.
First, there needs to be many many more gateway and young-adult titles. Hard and Mundane SF may be nice for the 6%ers, but Space Opera, Science Fantasy, and good old SF Adventure novels that appeal to a wide audience (especially kids) is imperative to get readers from media tie-in novels to other science fiction offerings. HALO: Ghosts of the Onyx by Eric Nylund is a media tie-in novel from a video game series. The book was the #2 paperback in the country a few weeks ago. The readership is there. We just need to bring them over, and if that means giving away YA and gateway titles to schools we need to do that. The investment will go a long way to increasing SF readership for the future. This could also mean that media tie-in publishers team with boutique SF houses to bundle books together, creating the glorious two-for-one that budget strapped readers love.
Second, the Media SF and Literary SF worlds need to band together. Science fiction is dominant in video games, TV, and at the movies. Literary SF imprints could work with upcoming movie releases to distribute free or advanced copies of titles at movie premiers. These books should have similar subject matter to the film, allowing the audience to transition to a similar world and thus get their “fix” after a supposed successful screening. Novellas would be best, as they are cheaper to print and also quicker to read. But a progressive SF house could team with Hollywood to coordinate say a book about time travel with a big time travel movie release. The same could be done in a modified way with TV...and there are a bunch of SF shows on TV now or in development.
Third, and most important, we need more triumphant and empowering novels that look toward the future with hope. We need novels that make you cheer filled with heroic characters that make you want to buy a ticket on Virgin Galactic. We need to stop looking at the future as this dark black hole of doom and celebrate our achievements and what is to come. We need to get people excited about science and all its wonder. People want hope -- the hope for a brighter tomorrow. Let’s give them that hope. We can do it. We did it before and we can do it again.
I have said it before: SF is a genre that teaches, inspires, and entertains like none else. The media world has proven this, but they also sell the vision of a bright tomorrow. Maybe if we seed the shelves of our bookstores with SF titles that do the same, we may begin to see a renaissance -- a renaissance that goes beyond the New Wave and Dangerous Visions. For if we wish to get the other 94% of readers to pick up a science fiction novel, we need to give them a reason to do so. People look to many different things to give them hope for a better tomorrow. Maybe if we show through SF that, if we work together, we can create a bright future and bring about that better tomorrow. Humanity has the power to do this, and science is one of the major implements to help take us there. If we give them hope, give them heroes, and make them cheer, I bet we could change the face of science fiction publishing and grow SF readership to a point where 6% becomes a distant memory. And I think that’s a future we all hope for.